After branding itself as the “Un-carrier” last year, yesterday’s T-Mobile Un-Carrier 5.0 event focused on new services meant to entice customers to the T-Mobile brand through music services, a try-before-you-buy program, and improved data and call options.
T-Mobile, Simple Choice customers in America will now be able to stream music from several of the top music services with no hit to their data plans. Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker, and Spotify are all covered in the plan, and will stream without 4G LTE data charges accruing. T-Mobile customers are also being invited to vote on the next service they want added to the list on the T-Mobile Facebook page. Options include Google Play Music All Access and Beats Music.
In an effort to get more customers to switch to their network without feeling buyer’s regret, T-Mobile also introduced “T-Mobile Test Drive.” The service allows prospective customers to sign up for one week of full access to the T-Mobile network with a loaner iPhone 5s. After this period, users can drop off the iPhone at any T-Mobile store with no commitment or money down. Those that keep the smartphone will be charged a $700 fee, and broken iPhone result in a $100 fee. The service is only available once per household. T-Mobile Test Drive will go live June 23.
Also on June 23, T-Mobile will be releasing “unRadio” to their Simple Choice customers as a free service. Created in conjunction with online music service Rhapsody, unRadio will allow users to stream online radio ad-free, with unlimited skips and on-demand streaming of user-selected songs. unRadio will also be available to other T-Mobile customers for $4 per month.
T-Mobile is also working to expand their Voice over LTE services (VoLTE), which allows for HD voice calling over the internet as opposed to through telephone utilities. The company expects to deploy VoLTE nationwide by the end of the year.