TI Making Windows Mobile Smartphones Less Expensive

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While there can be no doubt that Windows Mobile smartphones offer advanced features that leave typical mobile phones in the dust, it is also inarguably true that they are more expensive than those same typical mobile phones.

This week, a group of companies announced that they are working to change this.

Microsoft, Texas Instruments, Amoi Electronics, HTC, and Sagem Communication are developing new Windows Mobile-based devices that can run on TI’s OMAPV1030 EDGE chipset.

As such, these phones will be based on a lower-cost, high-performance chipset architecture which was previously only good for feature phones.

“TI’s integrated and optimized OMAPV1030 solution was designed to deliver enhanced features at a reduced cost,” said Edgar Auslander, general manager of worldwide strategy and corporate development for TI’s wireless business unit. “Combined with Windows Mobile software from Microsoft, the OMAPV1030 will enable handset manufacturers like Amoi, HTC, and Sagem Communication to bring advanced multimedia and productivity features to mainstream mobile phones.”

If they can succeed, then they could bring smartphones to the masses of people who now use simpler feature phones — or even so-called dumb phones.

The companies hope to introduce the first of these smartphones to the market in the next 12 months.

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