TiVo and Microsoft have just announced a nationwide upgrade to the TiVoToGo service that will, for the first time, let people move TiVo content stored on a Microsoft Windows XP-based PC onto newer Windows Mobile-based smartphones and Pocket PCs, as well as Windows Mobile-based Portable Media Centers.
In order to be able to play this content, the handheld or smartphone will need Windows Media Player 10, which is only available on certain models.
“TiVo has always been at the forefront of putting consumers in charge of their entertainment experience,” said Matt Wisk, senior vice president and chief marketing officer, TiVo. “Now, by extending the TiVoToGo service to support multiple Windows Mobile-based devices, TiVo is enabling our subscribers to watch their favorite TV shows whenever and wherever they want.”
Pushing the Portable Video Market
Microsoft has been working hard to increase consumer interest in portable video. However, up until now, the market has been sluggish, at least partly because of a lack of content.
However, today’s announcement will make it easier for TiVo users to carry their favorite TV shows with them while on vacation.
In addition, Microsoft introduced MSN Video Downloads a few months ago, which provides daily television programming for many Windows Mobile-based devices.
Sign Up to Win
Microsoft and TiVo are launching the “Summer of Mobility” program, and as part of this program TiVo will give away each day a mobile entertainment package consisting of one Portable Media Center and one TiVo set-top box.
For complete details and to register, go to www.tivo.com/TVtogo.
One winner will be selected at random each day, beginning on the first official day of summer — June 21 — and lasting through Labor Day.