Ubuntu Edge Indiegogo Campaign Fails, Falls Short by More than $19 Million

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Ubuntu EdgeIt’s been a rollercoaster of highs and lows for Canonical over the last month, but unfortunately the ride has come to an end, as the company’s Ubuntu Edge Indiegogo Campaign closed on Thursday failing to raise its lofty $32 million goal.

Despite breaking Indiegogo campaign records and managing to accumulate more than $3.5 million in the campaign’s first 40 hours, the company saw a significant slowdown once its cheapest pledge tier (which included a handset) sold out. To combat this, Canonical tried reducing the price of its more expensive pledge tiers and then later offered another price reduction towards the end of the campaign. The cuts ultimately proved to be in vain though, as the campaign closed with Canonical raising just over $12.8 million, thereby falling short of its goal by more than $19 million.

Still, Canonical was reluctant to write the effort off as a total failure; as Mark Shuttleworth from the Ubuntu Team was quick to point out on Thursday via the company’s Indiegogo Campaign page, the crowd funding venture has managed to garner considerable attention for the Ubuntu brand. During the campaign 5,674 backers pitched in enough money to receive an Ubuntu Edge, proving that at least a small niche wants to see a device like the Edge come to market. While the prospects of the Ubuntu Edge may look rather bleak, Shuttleworth believes that the failed campaign will help pave the way for future Ubuntu devices set to arrive in 2014.

According to Canonical, backers can expect to see their cash back relatively soon, as Paypal has assured that all refunds will be processed within the next five business days.

Sources: Canonical (Indiegogo) via Engadget



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