Canonical’s crowd funded Ubuntu Edge smartphone campaign is off to a hot start. The company’s goal to create an extremely powerful handset will become a reality if it is able to raise $32 million through its Indiegogo campaign over the course of 30 days. Canonical has already managed to raise over $3.5 million in the first 40 hours of the campaign and is looking to build on that momentum by adding three new pledge levels.
Initially, Canonical offered the handset to backers at a reduced price of $600 as a “one day only” special. Backers who were not able to secure one of the coveted 5,000 units would have to dish out the full $830 cost of the device. However, today Canonical rolled out three new pledge tiers for backers at $625, $675 and $725.
Each tier has 1,250 units available for purchase. Additionally, Canonical has reset the $830 tier, placing those backers with the new $625 tier and promising to refund the difference at the end of the campaign.
Canonical also announced plans to introduce more expensive tiers at $780, $790, $800, $810 and $820 with additional perks later on in the campaign. The tiers will all offer the same perks including the Ubuntu Edge smartphone and a place on the Ubuntu Edge founder page, with shipping being included for the US and the UK.
After setting an Indigogo record raising more than $2 million in around 8 hours, the campaign saw an expected decline. The new tiers are likely Canonical’s response to that, but even with a solid start the company still has a steep climb to $32 million. If the company is able to meet its goal, Canonical expects the Ubuntu Edge will ship to backers in May 2014.