Verizon Ending its ”New Every Two” Discount Program

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Looks like all good things do come to an end: Verizon is going to end its “New Every Two” discount plan tomorrow… right on the heels of its other major announcement this week of finally releasing its version of Apple’s popular iPhone.

The elimination of this discount program isn’t quite as bad as some people may be thinking, though. According to Verizon, the carrier will still continue to offer discounted rates on new phones for new customers upon their two-year contract renewal; the New Every Two (NET) program was an additional discount. So not only was it every two years, it was two discounts.

The carrier is going to replace NET with a new program. A Verizon spokesperson told CNN,

“A simpler program is being introduced to replace the 10-year-old ‘new every two’ and annual upgrade programs. Customers who sign up for service on or after January 16 will still be eligible to upgrade their devices at current promotional prices well before their contract expires — after 10 months on one-year contracts, after 20 months on two-year contracts.”

Also, current Verizon customers that are already signed up for this program will still have their NET contracts honored for this additional discount one last time, so there’s no need to rush.

More about New Every Two (NET)
Verizon’s New Every Two plan normally came when customers signed up for a two-year service contract of at least $34.99 per month with Verizon. On renewal of that contract (at least 20 months in), the customer would qualify for an additional $30 – $100 credit towards a brand new phone. Depending on the customers’ taste in phones, this could work out to getting free devices every two years.

The end of NET does not mean that Verizon customers will now be subject to paying full price on their new phones after their contract is up. The carrier will continue to offer subsidized pricing to customers who sign long-term service contracts. But consumers will get just one discount, not two.

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