Verizon Wireless to Throw Its Support Behind Next Generation of Windows Phone

by Reads (6,102)

Microsoft may not be seeing much success with its Windows Phone platform, but America’s largest wireless carrier may just save the day. Verizon Wireless is prepared to back Windows Phone 8 upon its release later this year, just in time for the 2012 holiday shopping season.

Verizon Wireless LogoFollowing Verizon’s most recent earnings conference call, CFO Fran Shammo said that the company is looking to adopt a third competitor in addition to the Apple iPhone and Google’s Android devices. “We’re really looking at the Windows Phone 8.0 platform because that’s a differentiator. We’re working with Microsoft on it,” said the executive.

The support from Verizon could do Microsoft some good, as, according to research firm Gartner, it currently only has 2% of the global smartphone market, despite teaming up heavily with AT&T and Nokia. The latter bet the farm in an exclusive deal to team up with Microsoft and develop Windows Phone handsets, but Nokia’s sales figures so far have been lower than when it was supporting Symbian OS.

And it wouldn’t be the first time that Verizon came to the rescue. Upon its initial release, Android handsets struggled until Big Red stepped in and began promoting them with its “Droid Does” campaign.

Shammo said that Verizon expects to have phones based on Windows Phone 8 available in time for the 2012 holiday shopping season. And while Microsoft has yet to reveal any details about its upcoming platform, codenamed Apollo, it has confirmed that the new version of its mobile OS will indeed be available by then.

Source: Reuters

LEAVE A COMMENT

0 Comments

|
All content posted on TechnologyGuide is granted to TechnologyGuide with electronic publishing rights in perpetuity, as all content posted on this site becomes a part of the community.