Earlier this year, Twitter released the Vine app, allowing users to create and share six-second videos with their followers. The app is hugely popular and has raked in over 13 million users since January. Now, TechCrunch is reporting that Facebook may be looking to take advantage of the video craze by adding a similar type of support for videos to its Instagram app, which has over 100 million active monthly users.
Video support for the app could be coming as soon as this week, as Facebook is expected to make an official announcement on June 20. Rumors suggest that the new feature will allow users to make simple videos between five and 10 seconds long and share them with their followers. Currently, Facebook makes no money from Instagram, but the added video feature could be a step in towards monetizing the app.