What Does Apple Have Planned for Sept. 7?

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The technology world is abuzz with the news that Apple has invited a group of journalists to a press event on September 7.

It has been widely assumed this isn’t about new Macs or iPods, and speculation is running rampant about exactly what new innovation this company plans to unveil.

Theories have ranged from the long-awaited replacement for the Newton handheld to a Tablet Mac.

However, the smart money is on the official announcement of a phone that will have a connection to the iTunes music service, allowing users without an iPod to carry their favorite songs around with them.

It is widely expected that this device will be offered by Cingular Wireless before the holiday shopping season.

Does Anyone Care?

Although at one time this announcement would have been heralded as a major breakthrough, various problems have delayed it until the point where many question its relevance.

In recent months, it has become clear that most wireless carriers are not interested in offering an iTunes phone, which means that Cingular may be the only one to do so.

Instead, carriers want to start their own music download services, where they don’t have to give the lion’s share of the profits to Apple.

Also, millions of smartphone users are able to play songs in MP3 format on their devices without iTunes support.

Even worse, rumors say that the iTunes phone will only be able to hold about 100 songs. As the prices for removable memory cards have dropped in recent months, the average smartphone can easily store more than this.

Thanks to Jonas Ludvigsson for the tip.



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