What Women Want: Facebook. What Men Want: Directions

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A new study has revealed some insight on the usage patterns of Android Apps among men and women users. 

NielsenMost notably, the study by Nielsen found that women use Facebook more than any other app on their smartphones, while the men’s top choice was Google Maps, apparently so that they never have to ask for directions.

Overall the top three used Android Apps by both sexes were Facebook, Google Maps and Gmail, though 81% of female users had used the Facebook app in the 30 day study period, while only 66.9% of men used the social network app during the same time frame. 

And though men outweighed women using Google Maps, with 77.1% accessing the app compared to the 71.9% of women who used the navigation tool, both Angry Birds and YouTube were quite popular among both genders. The top five apps for men were Google Maps, Gmail, Google Search, Facebook and YouTube, while the women’s top five included Facebook, Gmail, Google Maps, Google Search and YouTube. 

In related news, while app downloads in the U.S. clock in at about 40 apps per user per year, according to Yankee Group’s 2011 US Consumer Survey, it appears Android developers make less profit from paid apps than do Apple iOS developers. A recent survey of Android developers conducted by Skyhook suggests piracy could be the reason for Android’s losses. Among those surveyed, 27% see piracy as a huge problem and 53% believe Google is too laid back in its Android Market policies. 



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