If RIM set out to create an iPhone/Android OS competitor, it’s probably failed. It’s unlikely that someone considering one of those devices would see the BlackBerry Torch and think “this is for me.”
What RIM has succeeded in doing however, is creating a BlackBerry that BlackBerry users will want and enjoy. Although it might not gain RIM marketshare, it will definitely aid in retention.
I’m hoping that the next version of this will have better styling, a front facing camera (think video BBM), a bigger and higher resolution screen, and more innovative pairings between the updated operating system and the updated hardware.
As a BlackBerry user who added an iPhone to its arsenal primarily for its gorgeous display, the Torch teases me — it’s good, but it could have been so much better.
- Updated operating system and web browser
- Unique and useful form factor
- Speed and reliability live up to the BlackBerry standard
- Screen size and resolution need improvement
- Tried and boring styling
- UI could be smoother in some instances.